Affordable marketing support for small businesses ready to scale.
At Skapa Company, we provide strategic and creative marketing support designed specifically for small and mid-sized businesses who are ready to scale. We bring an “in your corner” attitude by eliminating stress around marketing so you can focus on what you do best, thriving professionally and personally. As your trusted advocate, we represent your brand with dedication and align every effort with your vision and goals. With structured creativity, we combine strategic planning and bold ideas to support your business in a stronger and smarter way, all without the overhead of a full-time hire. Whether you want to increase brand awareness, improve campaigns, or build a consistent marketing presence, we help you scale smarter.
Our fractional marketing services are built around Skapa Company’s Proven Process — a six-step system designed to bring clarity, focus, and measurable results to your marketing efforts. From discovery and strategic planning to implementation, measurement, and ongoing optimization, we work closely with your team every step of the way to help your business grow smarter and scale stronger.
1
Strategic Marketing Planning
We collaborate with you to develop comprehensive marketing strategies tailored to your objectives, target audience, and budget. You gain a clear, actionable roadmap that directs your marketing efforts toward measurable growth.
2
Campaign Development and Management
We create and manage multi-channel marketing campaigns that engage your audience and generate qualified leads, increase brand awareness, and boost customer retention. Our expertise includes social media, email marketing, sales collateral, and event support. We deliver cohesive messaging and creative assets tailored to your goals.
3
Brand Positioning and Messaging
We help define your unique value proposition and brand identity, ensuring consistent messaging across all channels. This helps differentiate your brand in the market and communicate your story effectively to your target audience.
4
Performance Tracking
We implement tracking tools and analytics platforms to measure the effectiveness of your marketing efforts, allowing for adjustments as needed. This supports data-driven decisions to optimize campaigns and improve ROI.
5
Marketing Operations Support
We manage your marketing processes and day-to-day tasks, ensuring smooth execution and freeing your team to focus on core business functions. Our goal is to reduce operational stress and ensure consistent execution.
Why choose fractional marketing?
1
Cost-Effective Expertise
Get experienced, hands-on marketing leadership without the cost of a full-time hire. With a proven background leading marketing and business development for growing companies, we bring practical insight and impactful execution designed to fit small business budgets.
2
Scalable Support
Whether you're launching a new product, entering a new market, or simply need consistent execution, our support adapts to your business needs. Scale up or down with ease as your goals evolve.
3
Strategic Focus
We bring structured creativity to your marketing efforts, ensuring every campaign, asset, and message aligns with your goals. No more scattered ideas or guesswork. Just clear, strategic direction.
4
Increased Efficiency
With a trusted marketing partner in your corner, you can reduce bottlenecks and ease the daily stress of marketing. We help streamline your efforts so you can stay focused on what you do best.
5
Consistent Brand Presence
From social media and email campaigns to sales collateral, we ensure your brand shows up with clarity and consistency. This builds trust and recognition with your audience over time.
